Waterford Crystal: Mixology Range

Waterford Crystals's new range: Mixology. This was aimed primaraly at the 18-40 age group.

I was tasked with creating a way in which to display the products in Harrods, House of Fraser and Selfridges department stores. Another important part of the brief was to refresh the brand and aim it at a younger audience, primarily 18- 40 year olds. I illustrated a series of designs which were presented to the client.

We won the pitch and I developed the range creating illustrations and guidelines to show how shop staff should display the glassware. To accompany the range I created postcards which used close-ups of the coupes and showed the intricacy of the facets.