MAD//Fest 2023

Identity and design for the Newsworks room at MAD//Fest; a three day innovative marketing event on Brick Lane in London.

I came up with an identity for our "Speakeasy", an event space that showcased sessions focussed around fashion, food & drink and music. This involved conceptualising a new brand, right through to exploring the way in which our room – 93 Feet East could be transformed to fit in our vision.

I created a logo based on a retro design with bold colours and graphics that could be used from everything to signage, flyers, posters, email, web and across socials.
The hero of the room was a 5m+ wide Britebox that lit-up the room and showcased our branding across all photography within the space.